Alphameric

At last bookmakers can now revert back to just one main gantry screen allowing customers to focus on the next betting event thanks to Alphameric’s fully managed screen and audio switching service, Cyclops.

Cyclops switches both pictures and audio seamlessly between providers. Customers now need only to focus on a single screen in the main TV gantry to view both SIS and TurfTV pictures enabling independent bookmakers to offer the same service to their customers as the majors.

Controlled within Alphameric’s Studio, the main screen will display the TV pictures with prices overlaid for the ‘next race off’ and information areas with latest news or promotions of upcoming betting events. As a ‘race off’ message is received the screen will immediately change to display full screen video giving a vibrant cinematic race experience for the punter.
Clare Barber, Director of Marketing at Alphameric comments: “In the current economic climate, it’s important for Bookmakers to ensure that the most important betting events get prioritised on their display systems. Race-to-race punters, who patronise betting shops throughout opening hours, usually bet on each event as it is displayed and therefore it is important to retain the customer’s focus on the next event and ensure they have all the information they need to place bets. This can be very confusing for the customer when two main screens, two pictures and two sets of audio are showing at the same time. As a fully managed service, Bookmakers can concentrate on other areas of their business with the reassurance that their display system is displaying the most relevant content and, in turn, working hard to increase betting revenue.”
Cyclops is available to purchase or rent and Alphameric are also offering additional options for bookmakers looking to use the redundant second screen elsewhere in their shops.

Clare adds: “There are several add on solutions available to bookmakers to take their spare second screen and use it to drive additional betting opportunities within their shop. BetVu, placed elsewhere in the shop adds more content and betting information on other sports events such as football. Dynamic Digital Signage, with up to the minute prices fed directly from the Albos system can be placed within the shop window or behind the customer counter to create “spur of the moment” betting opportunities.”

All the solutions discussed in this article are available now. If you would like to explore how Alphameric can help you stay ahead of the game, it’s just one call away on 01483 293900.