Alphameric

Progress Software Corporation, a global provider of application infrastructure software to develop, deploy, integrate and manage business applications, today announced that Alphameric Solutions Ltd, the leading solutions provider to the gaming industry, has selected the Progress® Sonic® ESB (enterprise service bus) to revolutionise the way it handles content and messages across its applications.  

The Sonic ESB product will be used to reduce; time, cost and manual errors in entering early horse-price feed data into multiple independent bookmakers’ systems.  Relying on highly complex and automated processes to deliver odds, prices, race information and documents across a distributed architecture – most needing to be handled in a sub-hundred millisecond timeframe – Alphameric needed a simpler way to incorporate new or updated information in real-time.

With a high number of translators needed to convert the information from the central Alphameric database into usable formats for shop-based EPOS systems as well as central display and e-commerce systems, a new or modified feed meant development work was required to incorporate it into the network.

With the Sonic ESB technology, the addition of new data feeds can be automated. As a result, the company is well placed to handle the explosion in data volumes that has resulted from technology-driven changes to gaming, according to Clare Barber, Director of Marketing at Alphameric.

“There are more things for people to bet on than ever, meaning new feeds are being incorporated all the time. This is an extremely complex and lengthy process, particularly when information such as early race prices is uploaded into our central database by hand,” Barber said. “The ability to change data far more quickly while bringing new feeds online and improving accuracy through automation suggests the effect of the Sonic ESB product on our business will be significant.”

Alphameric will initially be rolling the Sonic ESB technology out within its bureau service, the outsourced information service for independent bookmakers. Thereafter it will be looking to offer new systems to the larger chains as part of their central display and EPOS systems.

“We have already proven that the Sonic ESB® product gives us greater value from our legacy products while boosting accuracy and speed of our services,” added Barber. “Once embedded in our own bureau offering we will be able to translate that knowledge to those who run their networks in-house.”

“Alphameric has demonstrated that SOA-based systems can drive better service while reducing the overall need for investment in new systems and processes,” said Matt Smith, Senior Enterprise Architect at Progress Software. “They deliberately tested the Sonic ESB product on low-performance equipment across diverse message and content types, and the result was improved speed and accuracy. Their new, more flexible architecture is sure to keep them ahead of the game.”

About Progress Software Corporation

Progress Software Corporation (NASDAQ: PRGS) provides application infrastructure software for the development, deployment, integration and management of business applications. Our goal is to maximize the benefits of information technology while minimizing its complexity and total cost of ownership. Progress can be reached at www.progress.com or +1-781-280-4000.

About Alphameric
 
Alphameric Solutions Ltd is the leading technology provider to the bookmaking marketplace in the United Kingdom and Ireland. With three decades of successful innovation in the provision of integrated software and hardware to major bookmakers and independent bookmakers, our comprehensive range of market leading solutions support over 7000 betting shops.
Alphameric Solutions unique experience of the bookmaking marketplace enables Alphameric to set the standard for betting shop technology. Product innovation and ongoing research and development ensures that you benefit from cutting edge technology designed to support and enhance your betting business, maximising betting revenue and profit, promoting more betting opportunities, speed of service  and increased customer visits.
Alphameric Solutions is headquartered in Guildford Surrey with 60,000 square foot manufacturing facility in Hampshire. Learn more about Alphameric by visiting www.alphameric.com

Progress and Sonic are trademarks or registered trademarks of Progress Software Corporation or one of its affiliates or subsidiaries in the U.S. and other countries. Any other trademarks contained herein are the property of their respective owners.

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