Alphameric

SKY Sports TV presenter joins OpenBet Retail to unveil the next generation of betting promotion display software.
OpenBet will showcase the first in a series of product launches with Sky Sports’ Alex Hammond at ICE Totally Gaming show in London on Tuesday 25 January 2011.

OpenBet Retail, the retail division of leading sportsbook and software supplier OpenBet Ltd, is proud to announce that OpenBetPromote will be the first of its product launches in the pipeline for 2011 and is set to radically enhance the betting shop experience.  Sky Sports’ Alex Hammond will assist OpenBet in showcasing the new betting promotion display software on stand number 5165 at ICE Earls Court, London on Tuesday 25 January 2011.

OpenBet Retail, the no. 1 end to end technology provider for betting shops in UK and Ireland, will offer a number of benefits with the new promotion display software aimed at increasing revenue opportunities in high street betting shops. Designed for major and independent bookmakers, OpenBetPromote is available now and enables big screen promotion of high profile sporting events and more flexibility on betting options to enhance their offering in the retail industry.

OpenBetPromote is a software only solution giving bookmakers the flexibility to select their own PC hardware and support their own estates independently. OpenBetPromote has been designed to display pictures and promote betting opportunities on up to 255 separate displays, which can be flexibly mapped across up to 40 physical high definition screens. Without restrictions on screen location, layout, content or style, it is the most flexible and dynamic screen system available. Sports zones and virtual zones can be created as HD video walls or displayed on single HD screens delivering a vibrant cinematic betting experience with multiple betting choices that cannot be replicated online.

David Loveday, CEO OpenBet Ltd, said; “With OpenBet Retail, our on-going strategy is to focus on developing products that enable our customers to provide a betting experience in shops that is innovative, fast and most importantly, interactive.  This year promises to be an exciting one for the industry and for OpenBet and we look forward to consolidating our efforts to shape new trends in betting technology.”

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For more information about OpenBet, please contact:
For any media enquiries, please contact:
Susanna Underwood, Jayne Cardnell
Susanna.underwood@openbet.com / jayne.cardnell@openbet.com
+44 (0)20 8742 1600

For further product information or sales enquiries, please contact:
Clare Barber, OpenBet Retail 
Clare.barber@openbet.com
Tel +44 (0) 1483 293 900
Fax +44 (0) 1483 533 333

OpenBet Retail Head office
Bishopsgate House
Broadford Park
Shalford
Guildford, Surrey GU4 8ED

Notes to Editors:

About OpenBet Retail Ltd (www.openbetretail.com)
OpenBet Retail Limited is focused on the provision of end-to-end technology to high street bookmakers, predominantly in the UK and the Republic of Ireland. It delivers a comprehensive range of integrated software and hardware to major bookmakers and the independent bookmaking marketplace. Customers include William Hill, Ladbrokes, Coral and the Tote together with many of the larger and smaller independent bookmakers.

About OpenBet Ltd (www.openbet.com)
Founded in 1996, OpenBet Ltd, formerly Orbis Technology Ltd, is the world’s leading provider of interactive gaming and betting solutions.  As the leading sportsbook and gaming software supplier, the OpenBet no.1 betting technology platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across multiple channels including web, mobile devices, retail outlets, call centers and interactive digital television, all with a single log-in and a centralised OpenBet Account.

OpenBet’s platform and products are used by the world’s leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet. With a strong reputation and proven track record in compliance, OpenBet is a key player in the business to the government sector, working with a number of government-backed organizations including the Tote, Macau Slot in Asia and PMU following the regulation of online gaming laws in France. OpenBet partnered with BCLC (British Columbia Lottery Corporation), the first jurisdiction to legalise online gaming in North America, and is also the primary e-casino provider and software supplier for Loto Quebec.

In addition to being the betting technology platform of choice, the acquisition of Electracade and NT Media strengthened OpenBet’s commitment to developing cutting edge and innovative games for OpenBet Casino and other partnering platforms. 

OpenBet Ltd is a wholly owned subsidiary of NDS Group Limited.  And the recent acquisition of Alphameric Solutions Ltd on 31 May 2010, now OpenBet Retail Ltd (www.openbetretail.com) further enhances OpenBet’s position at the forefront of the retail and betting industry.