Alphameric

Orbis Technology Ltd, the leading provider of online gaming and betting technology is proud to announce that it has adopted a new brand identity, and has changed its name to OpenBet Ltd.  The new brand identity aims to represent and reinforce market leadership and better reflect the nature of the business, emphasising the company’s world leading betting platform, OpenBet.

Now in its 15th year, OpenBet has a strong reputation as the leading sportsbook and gaming software supplier and trusted partner of the biggest global betting operators including Ladbrokes, William Hill, Betfair, Paddy Power, SkyBet.  Its unrivalled robust and scalable OpenBet betting platform allows thousands of bets per second, right across the globe through both sportsbetting and casino games.  The new name and brand embodies OpenBet’s truly open and flexible approach to providing the best integrated software solutions for the gaming and betting market.

OpenBet Casino exemplifies this openness by allowing operators an unrestricted choice from a portfolio of over 300 games from both OpenBet and other leading games developers.   With the centralised OpenBet Account, operators can consolidate all gaming activity to give a single view of each customer.  This enables more effective marketing and promotions to maximize retention and differentiate their own brand on a commercial level.  

As part of the rebrand, OpenBet will be relaunching its website, www.openbet.com, which showcases its suite of powerful and innovative products.  OpenBet boasts a strong portfolio of customers, partners and third party brands featured on the site with an enviable, graphically rich games portfolio also available to preview and demo. The new fully featured site will be live at the end July 2010.

As the company continues to expand, the rebrand coincides with the relocation of its global headquarters to Chiswick Park.  Currently with 500 employees, OpenBet prides itself on its dynamic and high performing workforce that excel in product innovation and technical excellence.  The company’s emphasis on employee satisfaction was highlighted this year through their ranking as the 51st Best Company to Work For by The Sunday Times.’ Top 100 ‘Best Companies to Work For’ survey.

David Loveday, CEO of OpenBet Ltd, comments; “Our rebrand represents our belief that the future of betting technology lies in an open approach with a flexible platform that tailors a challenging solution to meet every operators’ betting needs.  We are confident that we will continue to raise our game and keep setting the standards that we and our industry can be proud of.” 

The recently acquired Alphameric Solutions Ltd is also undergoing a full rebrand as OpenBet Retail Limited in line with the new positioning of its parent company.  Karim Peer, former CEO of Finance Objects, has been appointed as MD to oversee all OpenBet Retail operations going forward.
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Notes to Editors:

OpenBet Ltd contact:     
Susanna Underwood, Director of Communications OpenBet Ltd
T: +44 (0) 20 8987 1122     Chiswick Park Building 9
M: +44 (0) 7884 000531     566 Chiswick High Road
F: +44 (0) 20 8742 2649     London W4 5XT
E: susanna.underwood@openbet.com    T: +44 (0) 20 8742 1600
            
About OpenBet Ltd (www.openbet.com)
Founded in 1996, OpenBet Technologies Ltd, formerly Orbis Technology Ltd, is the world’s leading provider of interactive gaming and betting solutions.  As the leading sportsbook and gaming software supplier, the OpenBet no.1 betting technology platform enables operators to provide their customers with the ability to bet and play in multiple languages and currencies across multiple channels including web, mobile devices, retail outlets, call centres and interactive digital television, all with a single log-in and a centralised OpenBet Account. 

OpenBet’s platform and products are used and trusted by the world’s leading gaming operators including Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet and recently entered the French market with the government-backed PMU.  In addition to being the betting technology platform of choice, the acquisition of Electracade and NT Media strengthened OpenBet’s commitment to developing cutting edge and innovative games for OpenBet Casino and other partnering platforms. 

Fully committed to transparency in business, each of OpenBet's agreements includes an undertaking from the customer that any gaming operations using OpenBet software will not involve players in the United States or any other jurisdiction where such gaming operations are prohibited by law.  OpenBet Technologies Ltd is a 100 per cent owned subsidiary of NDS Group Limited.  And the recent acquisition of Alphameric Solutions Ltd on 31 May 2010, now OpenBet Retail, further enhances OpenBet’s position at the forefront of the gaming industry.

About OpenBet Retail Ltd
OpenBet Retail Limited is focused on the provision of end-to-end technology to high street bookmakers, predominantly in the UK and the Republic of Ireland. It delivers a comprehensive range of integrated software and hardware to major bookmakers and the independent bookmaking marketplace. Customers include William Hill, Ladbrokes, Coral and the Tote together with many of the larger and smaller independent bookmakers.

About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 119 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 143 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 28 million units deployed. (Deployment figures as of 31st March 2010).  Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.