[25.07.2007]

Times are changing at Alphameric

Alphameric has been through a tremendous growth phase in recent years and I am delighted to have been given the opportunity to steer the Solutions business through its next stage of growth and development. The company has received and delivered substantial orders to Major bookmakers in recent years with Ladbrokes, William Hill, Coral, Betfred and Tote all now benefiting from Alphameric display or EPoS systems. Independents, central to our strategy for the future, have also chosen Alphameric, leading to the company having by far the largest installed base of systems with the UK and Ireland Bookmakers. The challenge is straightforward, now that the biggest roll-outs have come to an end in this phase, we are continuing to respond to the changes in Bookmaking that have occurred in recent times. It is undoubtedly a time of fast change, out customers are looking for stability, service, innovation and flexibility as the market changes. As with any business, growth has brought its challenges but we have a fundamental belief that the customer, big or small, has formed a partnership with us when choosing our solution and that we have a responsibility to meet future challenges by continuing Research and Development and taking the products forward. With over 10,000 sites installed and 300,000 TV’s sold to the Industry, this philosophy of solutions provider to our Customer base will be at the heart of our future strategy.

Development with our Independent Customers is particularly important. In recent years we have rolled-out solutions for William Hill and Coral based on Alphameric’s iterm EPoS hardware and Alphabet software and we are delighted to now be making these leading technologies available and more accessible to our Independent Customers. The advantages and strength of these systems is there for all to see on the High Street.

They are innovative, stable and well proven given the many thousands of sites using them, scalability is a particular requirement of Major bookmakers and Independents get the system stability that large scale deployment brings. These systems are available now and with options to suit the type of business. Servers can be hosted at Alphameric, with all data updated by the Bookmaker via a terminal at their premises, they can be updated, hosted and managed at the Bookmakers head office or updated, hosted and managed by a bureau service at Alphameric. This combination of flexibility together with leading EPoS and Display systems is leading to and increase in opportunities.

Distributed EPoS is here and available and customers on Slip Capture, Betstations and other suppliers proprietary offers are looking to take advantage of the Mark Sense and other innovations available.