[09.10.2003]

Alphameric Hospitality proves business benefits of ERP system to Deep Pan Pizza

Deep Pan Pizza, with sites nationwide has implemented Alphameric Hospitality’s ERP solution, Caterwide for all of their 51 outlets.

With a high percentage of its product lines being fresh, and made to order on the premises, tight stock management is crucial within each Deep Pan Pizza outlet. Faced with this testing challenge – to maximise sales in each outlet, control costs and manage food and liquor stock (the most difficult being their famous buffet bar), Deep Pan Pizza commenced a pilot within four outlets with Alphameric Hospitality in February 2003. Following the successful pilot, which proved the business benefits of investing in the new systems, Deep Pan Pizza have signed a five year contract to implement caterwide across the estate. Initially Deep Pan Pizza sites will use Alphameric Hospitality’s touch screen EPOS system, InnTouch, integrated with caterwide cash, replacing traditional weekly business done, plus food and liquor stock. Head Office staff and Area Managers have full visibility of the business via caterwide’s MIS web based intelligent reporting tool. InnTouch, alongside the TEC St-60 touch screen tills offers lightning fast response resulting in rapid customer service.

Richard Kelly, Deep Pan Pizza’s Finance Director commented “Alphameric Hospitality were able to clearly demonstrate the business benefits of their system which underlined our decision to make this investment. Being web based, caterwide enables our managers to remain customer facing as the back office functionality sits on the till, front of house. Alphameric also provides a fully outsourced solution which includes managing our EPOS head office and site infrastructure and demonstrated an excellent level of support and responsiveness during the pilot.

“One of the major benefits of using a web based system was the ability to add further modules in the future without the need to revisit sites. Being web based, new functionality is extremely easy to use, and deploy”

Commenting on the contract gain, Steve Mansfield, Alphameric Hospitality’s Managing Director said “There was a strong people and partnership fit between the two companies which resulted in the pilot achieving all the goals set. This coupled with our pedigree and knowledge base sets Alphameric Hospitality apart from other providers in this space. We look forward to a long and successful partnership with Deep Pan Pizza”

About Deep Pan Pizza
As one of the UK’s only fresh-dough pizza restaurant chains, Deep Pan Pizza was established as a result of a £4m management buyout of Deep Pan Pizza outlets from City Centre Restaurants by DPP Restaurants Ltd in 2002. Establishing itself as part of the fast casual sector, Deep Pan Pizza combines value, convenience and speed, with quality and style served in a distinctive casual environment.