[24.12.2007]

Alphameric plc

Turf TV announces contract with Coral

Alphameric, the provider of end-to-end solutions for the leisure and hospitality sectors, is pleased to announce that its joint venture company Amalgamated Racing has signed a contract with major high-street bookmaker Coral to show Turf TV in Coral's 1,560 betting offices.

The contract, which runs for five years, brings to over 4,000 the number of Licensed Betting Offices contracted for the January 1 launch of Turf TV's full service, showing exclusive pictures from 31 leading UK racecourses together with a range of other betting content.

Other Licensed Betting Office chains signed up with Turf TV include the Tote, Paddy Power, Stan James and Boylesports.

Alan Morcombe, Alphameric Chief Executive, commented:

'This agreement is excellent news for Alphameric, Turf TV, Coral and its customers. Coral is one of the UK's leading bookmakers and this agreement means that, within a year of launching the service, we will start 2008 with approaching half of the UK's betting shops already signed up to Turf TV.

'We have spent much of the last six months working with thousands of our existing customers to ensure that Turf TV brings serious improvements to betting shop operators and customers alike.'